Coming up with a good title for your film is almost as important as making one people will want to watch. Just ask Irvin Shapiro. Which sounds more appealing? The Book Of The Dead or The Evil Dead. Sam Raimi and company would have gone with the former if not for the urging of the late producer. There are unforgettable horror movie titles like The Texas Chainsaw Massacre and Blood Feast that automatically drudge up horrifying images and then there are ones that take a simpler approach. They use a name. Sometimes, this name becomes irrevocably intertwined with its owner and becomes canon. Any car that is acting up becomes Christine and any crazy-ass canine becomes Cujo. For this Coverbox Wednesday, I culled together some of the other named titles we had at ye olde store.